Thursday, December 3, 2015

Is Your Dealership Prepared for the Holiday Season?

Couple car shopping
Sales in the auto industry are notably robust during the holiday season. Dealers often offer hefty perks during this time of year, which entices consumers to purchase.

Nationwide, analysts predict that more than 17 million vehicles will be sold in the U.S. this year, which would make 2015 the best year for new vehicle sales in at least a decade.

Eighty three percent of buyers do research online before buying a car. By the time they arrive at your dealership they know exactly what they want, and they want it quickly. In fact, when purchasing a vehicle, the biggest frustration a consumer faces is spending too much time on the process.

If your dealership doesn't have a process to alleviate this frustration, consider an application that allows you to monitor your vehicle inventory and track vehicle activity on your lot right from your electronic key control system when you check out keys. Some even provide detailed information on your vehicles, such as fuel level, battery voltage, mileage and more.

This will reduce the amount of time you spend searching for the car on your lot and ensure that the vehicle is ready to be test driven at any moment, which will ultimately increase your customers’ satisfaction.

Benefits:

  • View vehicle activity from your system, iPhone or iPad.
  • Identify vehicles on your lot that need attention.
  • Improve employee productivity.
  • Reduce your dealership expenses.

With this type of system that allows you to monitor your inventory, you can make sure every vehicle on your lot is prepared for a test drive. When the rush of customers makes it to your dealership this holiday season, will you be prepared?

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