Tuesday, June 28, 2016

Maximize Your Dealership’s Efficiency This Fourth of July Weekend

American flags on dealership carsFourth of July weekend is one of the busiest times of the year for both car dealers and car buyers. Hefty discounts on current-model vehicles attract customers across the nation during the holiday weekend, increasing dealership traffic significantly.

“Manufacturers heavily promote new car deals before holidays in part because consumers have more time to dedicate to shopping,” said Mike Stanton, vice president and COO of NADA Used Car Guide, in a post regarding the abundance of Fourth of July savings.

With the influx of customers looking to take advantage of the significant price reductions, dealerships must operate with maximum efficiency when conducting test drives and throughout the whole sales process.

Industry-specific electronic key control systems provide the resources dealerships need to streamline the car-buying process for customers, increasing the probability of a sale.

When customers decide to test drive a vehicle, your staff can’t afford to waste valuable time searching for the vehicle’s keys. With key control systems, you can access keys from a computerized locking steel drawer that lights up each key as it’s requested so you can locate it quickly. As each key is removed, a log is automatically generated, so other employees know which keys have been checked out of the system.

To make the sales and test-drive process even more efficient, you can use a lot management system to search the lot for vehicles based on specific characteristics like make, model, year, color, mileage and VIN. You'll also be able to see the GPS location of each vehicle on the lot so you spend less time searching for cars and more time completing test drives (and therefore making sales).

To learn more benefits of electronic key control, check out this post.