Thursday, September 15, 2016

Does Your Dealership Need to Improve Its Sales Process?

One of the top frustrations among car buyers is how long the sales process takes. In fact, overall satisfaction with the length of the car-buying process is only 56 percent.

Clock on top of calendarIn today’s automotive industry, customers want to get in and out of the dealership in two hours or less. And even though 85 percent of dealers want to get their car sales process down to that time frame, the majority of dealerships’ transactions still take 3-5 hours. Why is that? Because dealers can’t pinpoint the inefficiencies in their sales processes.

If you have trouble identifying areas of improvement in your dealership, consider these questions:

  • Do your sales reps walk the lot pressing the panic button to find a specific vehicle? 
  • Are your test drives held up due to empty fuel tanks or dead batteries?
  • If a customer suddenly wants to test drive another vehicle, would your sales rep have to scour the lot to find it?

If you answered “yes” to any of the above questions, you’ve just pinpointed some inefficiencies in your sales process. Once you know where the process can improve, you can work on making the sales process a quicker and better experience for your customers. After all, 55 percent of customers are willing to pay more for a better experience.

Improving your sales process enhances the customer experience and in turn brings you more sales. Learn more about how ActiveLot by KeyTrak can help decrease your transaction time here.