Today, 51 percent of Americans prefer to shop online. While e-commerce is helping consumers save time and money, it’s having the opposite effect for multifamily communities. The more packages leasing offices have to manage, the more they struggle with issues such as lost productivity and liability for lost or stolen packages. According to the National Apartment Association, this problem could get worse for some complexes, due to a new offer from Amazon.
In June, Amazon announced that customers receiving government assistance would be able to sign up for a discounted Prime membership. The subscription service includes unlimited free two-day shipping on more than 50 million items and a 20 percent discount on diapers and wipes. Customers can qualify every 12 months up to four times, so apartments with low-income tenants should prepare for a flood of Prime deliveries over the next several years.
Some communities may choose to stop accepting packages — a decision that won’t sit well with tenants. Others are implementing package tracking software that streamlines the package drop-off process and automatically notifies tenants when a package has been delivered. Not only can properties advertise this capability as an amenity, but they can reduce liability by cutting down on lost or stolen packages.
To read more about how the increase in online shopping is affecting multifamily complexes, read this post. How will your property respond?